CANNIBAL (CHOSEN ONE) - ARTIST PROFILE

 

Cannibal (the chosen1) born, Ralph Sanda Masai is an East African recording and performing artist born and raised in the coastal city, Mombasa. Having discovered his passion for music in his early years of learning, Cannibal aspired to use his gift as a voice for the youth in his neighborhood where he grew up under the influence of hiphop music and other genres popular in the day.

Born in a family of four as the firstborn, Cannibal took an interest in music from his peers in school where he studied at Valentines primary and then later in Sacred Heart Mombasa, before moving to Nairobi for higher learning. Before starting out in the industry cannibal took some time to study trends and the loops in the industry before he actually starting recording and was nicknamed Cannibal by the late Kenyan comedy icon Poxi Presha.

Cannibal’s first major commercial breakthrough in the music industry came about after the release of a collaboration hit single titled Kichwa Kibovu released in 2009 featuring fellow Kenyan rapper, Sharama. Which was followed closely by another release titled Bouncing, a project directed by Charles Luche in the same year. However, that  wasn’t his first recorded song, his discography and music catalogue features many hits that have enjoyed commercial success from his expansive fanbase in East Africa and beyond. Some of the most renown songs include; Street Hustler, Legend (produced by provoke & directed by Boomba pictures), My city- My town; a collaboration with CMB Prezzo among others.

As a season artist, that has risen to prominence in the entertainment circles to become and established household name, cannibal has worked with other renown African artists, producers, directors and stakeholders in the industry including collaborations with Habida, CMB Prezzo, Nazizi, DJ Sadic and many more high ranking personalities in the industry.

With local and international acclaim, Cannibal has been nominated for multiple awards, both locally and internationally, some including; the Channel O awards (south Africa), Kilimanjaro Awards (Tanzania), Kisima Awards and other local and regional awards in recognition of his contribution in the African music and entertainment industry.

The opportunities to thrill his fans globally through music performances in East Africa have proved Cannibal as a versatile performer, have performed in major stages in East Africa, Europe & around the world. The exposure in the industry having worked with Massin (Zambia), Juma Nature (Tanzania), Constary (Switzerland) have honed his experience, crystallizing his position as a seasoned artists open to prolifying his music catalogue and expanding his growing fanbase globally.

Cannibal has also been actively involved with community projects, working with various organizations  on community development projects with agencies and NGO’S such as the Red Cross and the Youth nation, in the capacity of the program ambassador since 2018. Cannibal’s passion for youth empowerment has seen him engage with youth from different counties around the nation as he seeks to foster youth empowerment initiatives at different capacities.

With a different perspective and having transitioned from secular music and now focusing on gospel and inspirational music for over two years, Cannibal has been active in the industry with consistency and zeal and aspires to impact audiences globally with positive message as a powerful voice for the youth and an advocate for positive change in the society using music as the tool for transformation.